Google Glass App Development - Next Wave After iPhone App

The day when Apple launched iPhone no one would have ever imagined that it will revolutionize the mobile apps. Today more than 1.2 million apps are available in App Store with over 75 billion download apps. Google Glass which is a revolutionary device with many consumer and business capabilities is also picking up the similar trend. Google Glass is a wearable device which was developed by Google with the purpose of producing a mass marketing ubiquitous computer. It has been developed in such a manner that information can be displayed in the smartphone and wearer can communicate with internet via natural language command. Initially people were skeptical about Google Glass but now people have now come to know about the power of this device. Businesses across various industries are leveraging this technology to connect with their clients in order to serve them best services. If it will be successful it will certainly boost the Google glass application development as its beneficial both for business and end user. The annual sales forecast report for Google Glass published by the Business Insider shows that Google glass is going to reach 21.1 M dollar sales in 2018.

How it is going to help businesses across different verticals:

Google’s purpose of developing Google Glass was to create a hands free device which could make communication fast and easy and fast. It seems that Google Glass is an ordinary Glass but this is not actually true. Google’s purpose of creating Google Glass is to set mega trends in wearable technology. Currently not everyone can see the future of this device but if you look from futuristic point of view then you can realize that this device can be widely used from traffic control to the high tech medical industry. Before creating this device, Google could understand the power of eyes as everything starts by seeing the thing first. Google has tried hard to bring mobile and computing technologies more close to our eyes. Today many businesses across different industry verticals are using Google Glass as a tool to sort out the problem.

In B2B world, it is being used as a language translator in real time. This glass can zoom in and translate text in a preferred language immediately. Its ability to scan and translate the document sitting in front of you without using another device is tremendous beneficial when traveling and conducting business internationally. Opportunity remains in this area for app developers, as an app which can translate voices in real-time would take this function to the next level.

This device has been used in on education sector to train and develop professionals. Training tutorials can be recorded from the first-person perspective, but perhaps more importantly trainees can solicit help via Google Glass and stream what they see in front of them in real-time to the person they are speaking with. This opens the door for app developers to create app to make training and development more interactive.

Augmented reality is the new trend which is being used to create virtual world of physical world. This technology is being used by many industries to revolutionize their business performance. Businesses do not use this directly but they can be used through devices which are mobile and wearable. Companies are creating augmented based Google Glass applications for many industries like retail, gaming etc. Let’s say you were selling furniture. The customer can look at their own living room and “add” the piece of furniture they are considering to what they see while wearing Google Glass so that they can picture how the new piece would fit and look in their space.

There are many opportunities for developers to create augmented reality based on Google glass applications for various industries. B2B organizations are also using wearable devices to increase employee productivity. Recent research reveals that effective use of wearable devices in organizations can increase work productivity.

The biggest benefit of wearable devices is use of big data which can be used by the companies to get the right business decision at the right time. We all know that Google Glass is leading in wearable industry. It has been predicted that Google Glass will surely bring great innovations in the healthcare industry. Companies are developing Google Glass apps for healthcare industry to bring across various advancements.

How it will help end users:

Use of Google Glass is not limited to only businesses. It can be used by end users for various purposes like breaking down the language barrier, exploring the vacation destination with the help of augmented reality, health fitness, road traffic and security and many which you can't imagine.

It is difficult to say about the exact future of Google Glass but on the basis of its features and the way businesses are using this device, it can be said that its area of usage is endless and there is a huge scope for developer to create Google Glass app for various industries for varied purposes. This device can revolutionize the industries in the same way as mobile has done.

Smartphone Apps are Changing Consumer’s Shopping Behavior

Is mobile apps are changing the shopping behavior of customers? If we look at the recent studies then the answer is, yes! According to the recent studies, about 66% or 2/3rd of the US consumers are more likely to buy from the shop having a mobile app compared to the one which doesn’t have an app.

Mobile retail marketing has changed over the period of time and also the shopping patterns or behaviors have changed e.g. the location based marketing is one of the newest addition into this developing and changing trend. The report from Apigee called “The Mobile Mandate for Retail – 3 criteria for making the most of mobile apps in retail”, recommends that the figure has risen to 84% when it comes to consumers who regularly use the apps for carrying out various tasks. These consumers are termed as app ‘power users’. People are increasingly using app related to ecommerce or in other words, shopping apps for various reasons like busy schedules, no need to travel anywhere and product is delivered at your doorstep and also slashed prices and sales. Nevertheless, whatever is the reason behind using the app for shopping, a consumer always think ahead and never forgets to compare the prices with other stores although using a mobile app has made it easier. There are some sites which also allows you to compare the products and let you know the best price offered for any product.

Are mobile apps affecting the physical store services?

There are many things or products which confuses the customer while buying online e.g. a jewelry piece. A customer can’t decide whether it will look good on them or not. Also buying a new perfume maybe. Here physical stores are important because the product is in front of them and they can wear it or try it before making the decision. This actually means building a trust in a customer. However, an online shopping doesn’t not give you a freedom to try the stuffs while buying it. Here, marketers and developers are planning to take a technically advance step to bridge this gap between the physical store and online store and coming up with this futurist application for retail sector. This technology is known as augmented reality. Developers are still working on this proposed application which will give you a virtual reality world (here you can see, hear, sense and smell), where you can try these products easily with the help of a gadget and an application. So with the challenging business needs many retail sectors would definitely include this application in their business for more customers and better customer experience.

What are the actual 4 trends which are affecting the consumer buying behavior?

Price Comparison: As discussed above, the price comparing with other ecommerce portals, discounted prices and also the coupons etc. always influenced a customer to go for online shopping.

Social Media Influence: Today social media has a great impact over the consumer and their buying behavior. While surfing on these social media if something fascinating or captivating product charmed the customer then he/she would definitely goes for it. And if he/she can find the reviews and likes of his/her friends and family over the same product then the purchases are more likely.

Strong Customer Relationship: Today marketing is not one directional and it has become now multi-directional. Which definitely helps in building that trust and comfort in the customer. Today consumers are smart and there is nothing by which you can make fool out of it. So if you really want to become a leader; customer satisfaction is the key to lead it.

Flash Retailers: The closeness of mobile shopping creates new opportunities for consumers to be updated on these latest deals on flash sales sites. There are more than 40% of Active Mobile Consumers who uses flash sites, which is more than twice the percentage of Mobile Window Shoppers. Flash sites are also distracting the market by capturing share of planned purchases from other sources.

So at the end, the rise of mobile app development definitely not just lead to many other things which will ultimately make our life easy but also it provides a feature to a marketer by which they can maintain the trust and harmony with customers.