Application Tools For Mobile

Only having a mobile app for your business is not sufficient. Its awareness among the users is the second most important task to get worth of your mobile app. There are various ways and channels you can market and promote your mobile app through. The latest one is through search engines which you can include in your other marketing activities. Google has already started indexing Apps as like websites to display them in SERP results.

So it’s very important for a webmaster to know the status of your mobile app to rectify the existing issue and to build future strategy.

Webmaster Tools for Tracking APP Performance

Google is not providing only app indexing but also offers features in Google webmaster tools to track and monitor app performance. Following task can be done through webmaster tools:

#1.

Gives your app developer access to webmaster tools:

As a webmaster you can provide access of webmaster tools to your app developers so that they can access this tool directly to find key information to fix app-related issues. With the help of this tool developers can track the following things:

• Errors in indexed pages within apps.

• Weekly clicks and impressions from app deep link via Google search.

• States on your sitemap (if that’s how you app deep).

Any verified site owner can add a new user. Pick restricted or full permissions, depending on the level of access you’d like to give:

#2.

Track how your app is performing in search results:

The key performance indicator of any app is user engagement with it. Webmaster tools enables webmaster/developers to track performance for your app deep link:

• You can find clicks and impressions within the message centre in your webmaster tool.

• You can now track how much traffic app deep links drive to your app using referrer information.

#3.

Crawling Status of key app resources:

Through the Crawl Error report section within webmaster tool you can check the status of key app resources if they are getting properly crawled or not.

If crawler is unable to access any resources then it shows ‘mismatch’ error. For example, if any resources is blocked then crawler unable to render that resource and shows crowing error. Through this section you can track all issues related to crawling.

#4.

Tracking Android app error:

Despite ‘Content mismatch’ and ‘Intent URI not supported’ error alerts, there other three types of error that can be tracked through webmaster tools. These are:

• APK not found: When crawler is unable to find the package corresponding to the app.

• No first-click free: the link to your app does not lead directly to the content, but requires login to access.

• Back button violation: after following the link to your app, the back button did not return to search results.

We hope the above information is helpful to know about App indexing (Appiness) and implementation of webmaster tools to track and improve your mobile app performance in search engine results page.

(This post is brought to you by an enterprise application development company providing custom web and enterprise mobile application development services to global business)

Local searches on mobile phone continue to grow day by day. People are using their smartphones to search local things and also look for services like doctors, hospitals, schools, restaurants, and much more. This article will let the small business owner know why their business should be locally optimized for mobile. This article includes the following:

Search trends on internet
Local search Trends
Search trends on local mobile search

Internet Search Trends

74% of Internet users perform local searches.
66% of American's use online local search, like Google local search to locate local businesses.
More than 100 million people a month use Google Maps from mobile phones to find business information.

Local Search Trends

61% of local searches result in purchases.
82% of local searches follow up offline via an in-store visit, phone call or purchase.
As much as 43% of Google Search traffic has local content!
Consumer said they would buy in store versus store when they are: close to store. (30%), could get the product quickly (35%), and saw better pricing (31%).

Local Search Trends on Mobile

54% of Americans have substituted the internet and local search for phone books.
Microsoft has claimed that 53% of mobile searches on Bing are local in nature.
Mobile local searches for local information are expected to grow from 27.8% in 2008 to 35.1% by 2013.
Nearly one in two shoppers for local products and services are using their smartphones.
Over 50% of local searches for businesses happen on mobile devices. With 79% of smartphones users and 81% of tablet users reporting that they use their device for local searches.
50% of consumers who visit a store within a day of their local search use their smartphone. 34% of consumers who visit a store within a day of their local search use their computer and tablet.
Consumer behaviour before visiting store and while in store: 1 in 3 searches smartphone occur right before consumer visit a store. 15% of in store activities involve conducting smart phone searches about a product or for price comparison.
4 in 5 consumers conduct local searches on search engines. 88% users use their mobile device and 88% users use computer and tablet to perform this searches.
Consumers use their smartphone for local search to find business information like business hours (54%), direction to local store (53), local store address (50%). Consumers use their computer/tablet to find information like availability of product at local store (45%), business hours (42%), local store address (38%).
Over 60% of smartphone owner access local content via app.
60% mobile consumers expect business to be within distance.
1 out of 3 smartphone users search specifically for contact info like phone number and driving direction.
63% people who do local searches typically buy within 1 hour. 66% mobile searches conducted in a store are used to help making purchasing decision.

People have now become more tech savvy and prefer to use their smartphones to find and search various things on internet. Gone are those days when people used to visit their nearest local store to buy something. Time has taken a big leap forward. Now people use internet to compare price and read reviews on their smartphone, tablet, laptop and mobile before going to buy anything. The above data shows that local searches have now gone mobile and use of smartphone is continuously growing for local search as it helps users to make better decision in buying things online or from local store. Now it has become essential for small business owners to optimise their business locally for mobile competitive advantage.

(This post is brought to you by an enterprise application development company providing custom web and enterprise mobile application development services to global business)

Ref:

http://www.linkedin.com/today/post/article/20140403171335-26818297-local-internet-marketing-statistics
http://searchenginewatch.com/article/2343577/Google-Local-Searches-Lead-50-of-Mobile-Users-to-Visit-Stores-Study
http://searchengineland.com/report-mobile-traffic-to-local-sites-growing-faster-than-total-internet-now-at-27-percent-158139
http://searchenginewatch.com/article/2265547/46-of-Searchers-Now-Use-Mobile-Exclusively-to-Research-Study